Mr. Jagdish Khattar founded Carnation in 2008, a year after he retired from Maruti Suzuki with many reputed private equity investors including Premji Invest and Gaja Capital backing the venture.
Carnation became a part of Mahindra First Choice (MFC) Services after it acquired key assets of Carnation’s car-servicing business in December 2018 including the trademark ‘Carnation’, its website, software licenses and Carnation’s workshop network.
Carnation has set up a state-of-the-art network of integrated auto solution hubs across the country to enhance the overall experience of owning a car and to optimise the cost of ownership. Carnation provides complete solutions for almost all brands of cars, starting from quick servicing, mechanical repairs, body repairs, accessories, insurance, car exchange and even doorstep service through a chain of workshops on wheels.
In an effort to provide total auto care to our customers under one roof, Carnation has tied-up with leading names in the automobile industry. These include 3M and Gard X for value-added services, Castrol for lubricants, Bridgestone for tyres and Asian PPG and Akzo Nobel for paints. By adopting world-class equipment and IT systems, we have been able to implement thorough transparency in the system while enhancing the quality of service in all our processes. Carnation has implemented SAP Dealer Business Management suite in India for the first time with TCS as the technology partner.
Carnation aims to drive MFC Services strategic vision of organising the unorganised Indian automotive after market industry. The deal facilitated a service network expansion of another 100 potential outlets, a step toward Mahindra’s target of 1000-1200 outlets over the next 3-4 years. Carnation Auto already has more than 150 Franchises Hubs operational across India, i.e. Delhi, Gurgaon, Pune, Lucknow, Patna, Ghaziabad, Bhopal, Jaipur, Mumbai, Chennai and Noida which will now be added to MFC service’s franchisees across 250 towns in the country.