Dianthus caryophyllus or better known as the 'Carnation' has a history of well over 2,000 years making it one of the most ancient species of flowers. Throughout its rich history, it has remained one of the most popular flowers. The name "carnation" comes from "coronation"- since the flowers were used in Greek ceremonial crowns.

There are several meanings of "carnation", but the most widely accepted revolve around fascination, distinction, and love. Our brand name proposes to build on these properties. For a brand that is proposing to re-define the automobile services business, the importance is to have an identity, which is distinct, vivid, friendly and bright while carrying a promise of customer delight.

It also helps define the character of our brand precisely enough to bring it in the realm of 'service', which is what the business actually is. Carnation is a flower that inaugurates a fresh beginning. Our name too stands for every sentiment the flower evokes:

• Warm, friendly, welcoming, hospitable
• Carnations express love, fascination, and distinction
• Organised, large scale, modern, progressive
• Classy and international

The identity has been moulded around the essence of the flower and fused with a graphic rendition. The logo contains several shades, which represent the many opportunities we have to serve you better. The "bouquet" represents a variety of comprehensive service packages that we provide so you can experience a sense of ownership which is unique in every respect.

• A Pink Carnation says. "I will never forget you"
• Light red carnations represent admiration
• Dark red denote deep love and affection
• White carnations indicate good luck